Doritos: Asylum 626

Doritos: Asylum 626

Following the success of Doritos’ Hotel 626 horror website, Goodby and and B-Reel have continued the franchise with a sequel, Asylum 626.

Asylum 626

A year after the Hotel 626, Goodby and B-Reel team up again taking you to a scary asylum called Asylum626. Asylum 626 like Hotel is only open from 6:00 pm to 6:00 am. Like its predecessor, Asylum makes use of social networks via Facebook Connect and Twitter to update visitors’ friends of their status in the ward. Webcams and microphones also serve as key components for an optimized fright-fest. This time Doritos also incorporate a new augmented reality feature, and only with a marker available on Doritos bags can viewers discover the final surprises of the story.

Doritos Asylum 626 Trailer:

Agency: Goodby, Silverstein & Partners, San Francisco
Executive Creative Directors: Rick Condos, Hunter Hindman
Associate Creative Director: Marc Sobier
Copywriter: Michelle Hirschberg
Art Director: Tim Semple
Agency Producers: Maggie O’Brien, Margaret McLaughlin
Production Company: B-Reel Films, New York/Stockholm
Director: Tom Malmros
Creative Directors: Petter Westlund, Seth Weisfeld
Executive Producers: Niklas Lindstrom, Nicole Muniz

Also watch video about Hotel 626:

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