Domtar and advertising agency Eric Mower + Associates have released a new campaign recently.
The company celebrates the benefits of paper. Yes, paper is not out of fashion yet, according to the creatives. See two funny situations. In the first video a lady did not get a paper card. Do you think it wouldn’t matter? Think again. The second video features a man, who did not find a paper tutorial to his computer.
Watch the videos and share your opinion about them.
Agency: Eric Mower + Associates, Charlotte, USA
Creative Director / Art Director: Patrick Short
Assistant Creative Director / Copywriter: Ruben Lopez
Production Company: Evil Plan
Director: Sam Crawford
Producer: Kimberly Stuckwisch
Post Production: FastCuts
Editor: Richard Gillespie
Colorist: Nick Mueth
Audio Engineer: Ben Templeton