Dodge Dart and advertising agency Wieden + Kennedy Portland have made this smart yet fun commercial – a 90 second guide to new car development.
It is the instruction of working process during which people are making a new 2013 Dodge Dart. Work, coffee, sketches, many committee dissolution, more coffee… The video is a mix, including some funny scenes from the hell knows what content. That makes video funny as well.
The video promotes the show, which will take a look inside of a company and its approach to the vehicles.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy Portland
Client: Dodge Dart
Creative Director: Aaron Allen
Creative Director: Joe Staples
Creative Director: Michael Tabtabai
Copywriter: Matt Rivitz
Copywriter: Justine Armour
Copywriter: Jared Elms
Art Director: Tyler Magnusson
Art Director: Devin Gillespie
EP: Corey Bartha
ECD: Mark Fitzloff
ECD: Susan Hoffman
Agency Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Christopher Riggert