Dodge Dart Commercial: How to Change Buying Cars Forever

Dodge Dart Commercial: How to Change Buying Cars Forever

Dodge Dart and advertising agency Wieden + Kennedy Portland have released this amusing pre-order tutorial.

The video depicts a habit to register for silverware, dishes or sheets. This time the newly weds are encouraged to consider to register for a Dodge. How does it work? A couple registers on a website and invites family and friends to participate, by helping to raise money for a new car. The campaign online enables to choose a very specific details with prices, therefore, friends can sponsor the sound system, for instance.

Watch the video and share your opinion about it.


Agency: Wieden + Kennedy Portland
Client: Dodge Dart
ECD: Mark Fitzloff
ECD: Susan Hoffman
CD: Aaron Allen
CD: Joe Staples
CD: Michael Tabtabai
CW: Derek Szynal
Art Director: Gianmaria Schonlieb
Agency Executive Producer: Ben Grylewicz
EP: Corey Bartha
Broadcast Producer: Jennifer Hundis
Senior Interactive Strategist: Zack Jerome
Director of Digital: Pierre Wendling
Executive Interactive Producer: Patrick Marzullo
Creative Technologist: Nilesh Ashra
Head of Motion: Michael Gersten
VFX Supervisor: Adam Nikolaidis
Motion Designer: David Mellor
Motion Design: Albert Yih
3D Designer: Greg Radich
Studio Artist: Curtis Pachunka
Studio Artist: Hillary Carey
Prod. Co.: Ignition Interactive
ECD: Chris Eyerman
Senior Producer: James DeMello
Senior Developer: David Benjamin
Technical Director: Matthew Goshman
Developer: Jason Hughes
Design: Dru Bramlett
Design: Andy Burdin
Web Copy: Spencer Donald
Development Partner Company: Rocket Hub
Executive Director: Alon Hillel-Tuch
Technology Director: Vlad Vukicevic
Lead Developer: Tom Davies
Developer: Andrew Harricharan
Editorial Company: Joint Editorial
Editor: Nicholas David
Post: Yamaris Leon
Sound Design: Charlie Keating
Mix Company: Joint Editorial

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