Dodge and advertising agency The Richards Group from Los Angeles have released this awesome spot, that has immediately gone viral.
The brand celebrates its 100th anniversary by releasing a new vehicle – Dodge Challenger. Therefore, the creatives have decided to demonstrate the wisdom the brand has accumulated through the century. To do that they invited seniors, who were born in the early 20th century, to share their wisdom. The spot is brilliant and very moving!
Watch the video and tell us if you loved it as much as we did.
Agency: The Richards Group, Los Angeles, USA
Group Creative Head / Copywriter: Chuck Schiller
Group Creative Head / Art Director: Aaron Thornton
Broadcast Producer: Sharon Chortek
Art Producer: Julie Richards
Production Company: HSI Productions
Director: Samuel Bayer
Executive Producer / Managing Director: Rebecca Skinner
Executive Producer: Jennifer Dennis
Managing Director: Michelle Ross
Head of Production: Doron Kauper
Producer: William Green
Editing Company: 3008, Dallas
Editor: Marc Stone
Executive Producer: Anne Strock
Production Services: Industry Films
President / Executive Producer: Tina Petridis
Executive Producer / Head of Production: Peter Grech