DNA Project Web Video: Cape Town Station Activation

DNA Project Web Video: Cape Town Station Activation

DNA Project and creative agency FoxP2 Cape Town have launched this web video raising our knowledge about the crime investigation.

Thousands of criminals escape conviction due to a disturbed crime scene evidence in South Africa only. Therefore the DNA Project presented an interactive campaign: they made a 6x8m mosaic out of small white stones. The mugshot of a criminal was sprayed on these tiny stones. It was placed at the metro station. When people walked over, the installation faded away, leaving just a white dusty ground. It expresses the interference of ignorant people with a crime scene.

Watch the video and tell us if you liked it.

 

Credits
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve

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