DNA Project and creative agency FoxP2 Cape Town have launched this web video raising our knowledge about the crime investigation.
Thousands of criminals escape conviction due to a disturbed crime scene evidence in South Africa only. Therefore the DNA Project presented an interactive campaign: they made a 6x8m mosaic out of small white stones. The mugshot of a criminal was sprayed on these tiny stones. It was placed at the metro station. When people walked over, the installation faded away, leaving just a white dusty ground. It expresses the interference of ignorant people with a crime scene.
Watch the video and tell us if you liked it.
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve