Diesel Ad Campaign: Be Stupid

Diesel Ad Campaign: Be Stupid

Diesel and their new ad agency Anomaly have launched a new ad campaign which includes video, print, outdoor and viral commercials. The tagline ‘Be Stupid’ declares Diesel’s new philosophy that it’s way more interesting to be stupid and gave fun than be smart and live a boring life. Well, the idea is best described in the video and print ads below.


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