Dick’s Sporting Goods Commercial: The Glove

Dick’s Sporting Goods Commercial: The Glove

Dick’s Sporting Goods and advertising agency Anomaly have released this cute Christmas video ad.

Director Jake Scott follows two brothers. They get a baseball glove for Christmas and their story as a friends, competitors and passionate baseball fans begins. Simple gift, special feeling. The spot reminds that the expensive gift is not what really matters.

Watch the video and share your impressions about it.

 

Credits
Agency: Anomaly
Client: Dick’s Sporting Goods
Executive Creative Director/Partner: Mike Byrne
Creative Director: Seth Jacobs
Art Director: Matt Walton
Copywriter: Johnny Dantonio
Head of Production: Andrew Loevenguth
Producer: Emma Starzacher
Brand Director: Damien Reid
Production Company: RSA
Director: Jake Scott
Executive Producer/UPM: Tracie Norfleet
Head of Production: Elicia Laport
Producer: David Mitchell
Production Supervisor: Jason Groves
Director of Photography: Sal Totino
Art Director: Adam Feil
Production Designer: Jason Hamilton
Editorial: Peepshow
Editor: Andrea MacArthur
Executive Producer: Deborah Sullivan
Colorist: Company 3
Telecine: Stefan Sonnenfeld
Visual EFX/Flame: Method
VFX Executive Producer: Stuart Robinson
Producer: Heather Saunders
Sound: Audio Engine
Mixer: Rex Recker
Music: The Lumineers
Music Clearance: Annemarie Cullen

There is 1 comment for this article
  1. JB at 1:25 AM

    The best commercial that I have ever seen – and I’m 69 years old and have seen a lot. Cannot watch it without tearing up, and the Lumeneers are outstanding.

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