Dick’s Sporting Goods Commercial: Every Snap

Dick’s Sporting Goods Commercial: Every Snap

Dick’s Sporting Goods and advertising agency Anomaly have released this cool video commercial the other day.

The spot takes place at a football pitch during the intense game. Camera follows every passionate moment: from an athlete’s breath, to a referee’s whistle, to a fan’s cheer. The whole fascinating spot is accompanied with a very nice music, which magnifies the action.

Creative Director Seth Jacobs says: „In football, an entire chess match of action goes down. Actions and reactions happen with every player, and plays get changed, determining the outcome of the game“.

Watch the spot and tell us if you liked it.


Agency: Anomaly
Chief Creative Officer: Mike Byrne
Client: Dick’s
Creative Director: Seth Jacobs
Creative: Taylor Twist
Creative: Mike Warzin
EP/Head of Production: Andrew Loevenguth
Producer: Matt Flaherty
Production Company: @radical.media
Director: Derek Cianfrance
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Executive Producer: Tommy Turtle
Head Of Production: Cathy Dunn
Production Supervisor: Rebecca Deelo
Director of Photography: Peter Deming
1st AD: Mark Frishman
Art Director: Timmy Hills
Costume Designer: Jim Mancusso
Casting/Football Supervisor: Mike Fischer
Editorial Company: Rock Paper Scissors
Editor: Biff Butler
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano
Postproduction: Company 3
Telecine: Tom Poole
Executive Producer: Tara Dowd
Visual Effects/Flame: Framestore
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
VFX Supervisor: Alex Thomas
VFX/Comp Supervisor: Sharron Marcussen
CG Supervisor: James Dick
Flame Artist: Raul Ortego
Flame Artist: Tom Leckie
Sound Designer: Brian Emrich
Sound Mix: Sound Lounge
Mixer: Rob Sayers
Music: Soup Music
Composer: Andy Huckvale
Song Title: Sawtooth

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