Detroit Institute of Arts and advertising agency Commonwealth from Detroit have created this funny campaign.
The videos feature a samurai, who is trying to move around in Detroit. Trying to catch a taxi doesn’t work out very well. So is waiting for a train. But cutting (!) hair is maybe his real destiny. Detroit Institute of Arts invites to explore the exhibition and learn about the samurais as warriors, artists and scholars.
Watch the videos and have a good laugh.
Agency: Commonwealth, Detroit, Mi, USA
Chief Creative Officer: Gary Pascoe
Creative Director: Rick Dennis, Tim Teegarden
Art Director: Joe Gielniak
Copywriter: Liz Newman
Producer: Agnieszka Palarz
Executive Producer: Jeff Beverly
Editorial: General Editorial
Editor: Zen Rosenthal