Detroit Institute of Arts and advertising agency Commonwealth from Detroit have created this funny campaign.
The videos feature a samurai, who is trying to catch a taxi in Detroit. However, the taxi driver stops and just before the samurai tries to hop in, the driver takes off. The samurai tries to get into train then. But it doesn’t work out very well either. The exhibition explores samurais as warriors, artists and scholars.
Watch the videos and have a good laugh.
Agency: Commonwealth, Detroit, Mi, USA
Chief Creative Officer: Gary Pascoe
Creative Director: Rick Dennis, Tim Teegarden
Art Director: Joe Gielniak
Copywriter: Liz Newman
Producer: Agnieszka Palarz
Executive Producer: Jeff Beverly
Editorial: General Editorial
Editor: Zen Rosenthal