Detran-RS and advertising agency Escala from Porto Alegre have released this short video ad.
The video notes national traffic awareness week. It shows people driving from early childhood: from a kid riding a bike and a young person driving a car, to a senior in a wheel chair. The ad raises our awareness about driving the car carefully and not exceeding the speed. The titles in the end say: For life. Respect speed limits.
Watch the video and spread the word.
Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: Guga Dias da Costa
Copywriter: Felipe Lermen