Dempster’s and advertising agency Cundari from Toronto have released this amusing video spot recently.
To promote the brand’s Healthy Way bread, some entertaining Canadians were needed. The sandwiches were brought to one office and the feast, accompanied by James Brown’s „Feel Good“ song and an immitator, began. See it yourself and demand for a permition to do the same in your workplace!
Watch the spot and have a good laugh.
Agency: Cundari, Toronto, Canada
Client: Dempster’s / Canada Bread
Product: Healthy Way
Chief Creative Officer: Andrew Simon
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
CCO: Andrew Simon
Account Supervisor: Filipe Da Luz
VP Business Director: Kristin Vekteris
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York