Decathlon and advertising agency Rosàs Barcelona have released this hilarious video ad.
The spot features a guy, who gets up in the morning, gets on a bike and hits the road. However, at the first glance the simple routine is complemented with an epic song about true love. The camera depicts guy’s fascination with the bike.
The brand promotes Trocathlon – an event, which invites people to exchange their old sports equipment for the new.
Watch the video and have a good laugh.
Agency: Rosàs Barcelona, Spain
Art directors: Dani Zomeño, Clara Quintana
Accounts directors: Juan Badilla, Edu Rojo
Agency producer: Iria Martínez
Production: Garage Films
Director: Augusto de Fraga
Producer: Xavi Doncel
DOP: Oscar Faura
Video Postproduction: Fake
Audio Postproduction: BSO
Music: Trafalgar 13