A British retailer Debenhamshas launched a TV and viral campaign encouraging viewers to make their mothers feel special on Mother’s Day.
On Debenhams website (http://feel-special.debenhamsnews.com) users can send video with the personal message to the most special woman in their life – mum and show her just how much she means to them. Debenhams is also donating 5 per cent of the price of online orders to the charity Breast Cancer Campaign when purchases are placed via the e-card page.
Released: March 2011
Agency: JWT London
Country: United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Nicholla Longley
Art Director: Simon Horton
Copywriter: Hannah Ford
TV Producer: Roy Swansborough
Account Director: Alex Clarke
Media agency: Carat
Director: Joanna Bailey
Production Company: The Bare Film Company
Editor: Melanie Oliver, Colin Hannan
Sound: James Forbear