De Bijenkorf (The Beehive) biggest luxury department store in the Netherlands on the end of September launched a series of commercials to promote its “Three Crazy Days” (Drie Dwaze Dagen).
For over 25 years once a year, usually at the end of September or in October, The Bijenkorf organizes three crazy days of special sales. Many objects of the top world’s luxury brands are sold at large discount, usually 25% cheaper but often as much as 40%. On each of the three Crazy Days different products are discounted.
For Bijenhorf’s Three crazy days 2010 Selmore advertising agency in Amsterdam created a TV commercial in which we saw Anti-riot squad. Seems that this years for Three crazy days need some extra precautionary measures have been put in place to be on the safe side.
The scary anti-riot squad members’ faces we find in booklets too.
Three Crazy Days 2010 Booklet Day 1
Three Crazy Days 2010 Booklet Day 2
Three Crazy Days 2010 Booklet Day 3
Released: September 2010
Advertiser: De Bijenkorf Store
Advertising Agency: Selmore, Amsterdam
Country: The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser’s Supervisors: Robert Bohemen, Eva Vermeulen, Bianca Koot
Account Managers: Rina Verweij, Mira Weijs
Planner: Otto Van Der Harst
Production Company: CZAR
Producer: Willem Bos
Director: Willem Gerritsen
Music: Artist/Title: Massive Music
Sound Design/Arrangement: The Ambassadors
Post Production: Baked Beans