? February, 2011
Creative Gillette Outdoor Advertisement “The World’s Biggest Shave” by BBDO New York
Creative Gillette Outdoor Advertisement “The World’s Biggest Shave” by BBDO New York (1)

In order to demonstrate the outstanding performance of its grooming regimen Gillette produced a big painted billboard in New York City with Yankees star Derek Jeter. The billboard is being repainted daily to reflect the various stages of men’s grooming.

Heineken Beer commercial “One Million Hugs” created by AKQA
Heineken Beer commercial “One Million Hugs” created by AKQA

Heineken Beer at the end of last year launched its new global brand campaign, with a creation of Heineken page on Facebook.com. Now the brand already has more than 1 million fans on Facebook. And to celebrate this fact, they released a new movie.

TV Commercial for Grupo Vhiver “Two Sides” created by Filadélfia
TV Commercial for Grupo Vhiver “Two Sides” created by Filadélfia

New TV Commercial "Two Sides" created by Filadélfia Advertising agency in Brazil for a non-governmental organization Grupo Vhiver that supports basic and assisting HIV positive psychological help.

Nike Basketball film “The Black Mamba” starring Kobe Bryant and directed by Robert Rodriguez
Nike Basketball film “The Black Mamba” starring Kobe Bryant and directed by Robert Rodriguez (4)

Last Saturday was the day when famous Nike’s Basketball movie ‘The Black Mamba’ finally debuted on the brand’s Facebook fan page. The film directed by Robert Rodriguez and starring Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo was created in partnership with Wieden+Kennedy Portland agency

First Video from New Mentos’ Social/Digital Campaign with  Dragee: “Blade”
First Video from New Mentos’ Social/Digital Campaign with Dragee: “Blade” (2)

Mentos launched a new social-media driven campaign with Dragee (drä zhēˈ), a character which maintains a maintaining a positive outlook on life no matter what befalls him. The campaign is being promoted via a Facebook page.

KLM Royal Dutch Airlines “Personal Space Experiment” by DDB (RAPP) Amsterdam
KLM Royal Dutch Airlines “Personal Space Experiment” by DDB (RAPP) Amsterdam

KLM Royal Dutch Airlines a worldwide company based in the Netherlands introduced their new and improved Europe Business Class. To promote its Europe Business Class with the most important new asset “personal space” - an option where the passenger will always have an empty seat beside her on the plane KLM made "Personal Space Experiment" project