Have you ever been in a single car together with two hundred other people? Well, movie lovers from Madrid and Barcelona had a such chance. Thanks to Fiat's decision to promote the famous Fiat 500 in a different way.
New advertising campaign of Slurpee, titled “Freeze the Moment”. "Freeze the Moment" campaign invites consumers to literally "freeze the moment." It is clear that the brand knows that it is not possible, but no harm in trying. Slurpee launched contest in Canada, where consumers should shoot and upload your video showing how it would be the ideal setting for a frozen moment.
RaboDirect, the online banking service issued by Rabobank Australia Lt, launched its largest campaign ever to promote its name change from RoboPlus to RaboDirect and to encourage consumers to reconsider their current banking relationship and make their money work harder.
McDonald’s has launched a new ad campaign titled ‘Comer as You Are’ in France. The concept of the campaign is that McDonald’s restaurant is a place where people can feel free to be themselves.