Unilever has launched a new TV spot for their Lipton Ice Tea. The whole concept is not new at all. A person tries some drink and starts dancing. Then everybody around starts dancing too. And in the end the person realizes that he is dancing all alone because the drink made him feel so good and so relaxed.
Puma has launched a TV commercial which is the final stage for their LOVE=FOOTBALL campaign dedicated to the 2010 Fifa World Cup in South Africa. The spot which was shot in Angola, Ghana and in the Ivory Coast, tries to show how strong the love to football is in Africa and how much joy it can give to the people.
Visa has always been a sponsor for various sports events like the Olympics, NFL. The 2010 Fifa World Cup is not an exception. Visa has launched a new TV commercial with the well know ‘Go Football’ slogan to promote their participation in this championship.
Irish cider producer Magners has launched a new campaign in the UK with a slogan ‘There’s Method In The Magners’. They came up with an interesting and funny way to say that the Magners cider is special. The TV commercials tells a story about the people of town Clonmel where the Magners cider is produced.
Sony has created a viral re-positioning campaign for the PlayStation 3 in France. The campaign includes 3 teaser movies and a revelatory film. The teaser movies show people who suddenly realize that they have a twin who is acting really wild and crazy.
Lexus has launched a new commercial for their new RX model. The idea is simple – to show that this car feels a very natural place to be in. Every button, every switch or screen feels like any other gadget you are used to.
Whiskas has launched visually impressive spots to promote their so called Cat Network which is basically a website for cat lovers. The website can offer information about cat nutrition and other ways how to keep your pet healthy.
Now almost everybody knows that in Burger King you have a possibility you order the Whopper burger which is made the way you like. You can choose what ingredients you want and which you don’t. So basically you get a personal burger.
Gatorade has launched a new TV commercial for their new low-calorie drink from the ‘G series’. Visually the spot is very well made. Watching sports in slow motion is always interesting but the idea of this commercial isn’t very original.
WWF has launched a new funny commercial for the Earth hour. They ask people to turn their lights off for one hour. The commercial shows a famous character Dart Vader telling a story about his life and his image problems because people think that he is a bad person.
One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader
Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything.
Tetra Pak has launched a new funny commercial about a park ranger Roy Sullivan who is struck by lightning 7 times. So it’s only natural that Roy feels angry at the nature. The commercial sends a message that unless the nature has treated you really bad for a very long time, you don’t have any right to disrespect it.
Migros, the largest supermarket chain in Switzerland has launched a new TV commercial called ‘Respect’. The tagline says ‘Respect the nature and someday nature will return the favour’ meaning that the Migros does respect the nature and because of that they can offer good quality products.
Home improvement store chain in Germany Hornbach has launched a new TV commercial called ‘Faces’. The idea is simple – to show face expressions men make when they work with various tools or other stuff that can be bought in Hornbach stores.