? 2010 February - Part 2

Alfa Romeo MiTo: Pulse Experiment
Alfa Romeo MiTo: Pulse Experiment

Alfa Romeo along with BBDO in Tel Aviv came up with an idea how to present their new model MiTo. This car is supposed to be very exciting both to look at and to drive it. So the idea of the new campaign was to see exactly how exciting is the new MiTo.

Volvo Safe and Style Campaign
Volvo Safe and Style Campaign

In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.

Heineken Commercial: Beer Gloss
Heineken Commercial: Beer Gloss

Since the Valentine’s Day is almost here, some companies have launched ad campaigns offering some gift ideas or just feature some romance. Heineken is not an exception. This company has presented quite an interesting TV commercial which promotes a new beer flavored lip gloss

Minnesota State Lottery Commercials: Mega Millions
Minnesota State Lottery Commercials: Mega Millions

Have you ever thought what kind of millionaire would you be? Would you just sit at home in front of TV as you used to do but hire servants or maybe you would travel around the world in a private plane which has the same interior as your old living room, or maybe you would have your portrait painted by many artists?

SuperBowl 2010 Dodge Charger Commercial: Man’s Last Stand
SuperBowl 2010 Dodge Charger Commercial: Man’s Last Stand

Another great commercial from this year’s SuperBowl is from Dodge. The Charger is clearly targeted at men so naturally, the commercial is quite appealing to them. It features a group of men in cold indifferent and a bit frustrated face expressions and a voice talking about things men do because they need, not because they want to.

SuperBowl 2010 Bridgestone Commercial: Your Tires Or Your Life
SuperBowl 2010 Bridgestone Commercial: Your Tires Or Your Life

Bridgestone has presented their new TV spot during the SuperBowl too. The commercial shows a post-apocalyptic future world where Bridgestone tires have the biggest value.

SuperBowl 2010 Budweiser Commercial: Bridge
SuperBowl 2010 Budweiser Commercial: Bridge

Another commercial from the SuperBowl 2010 is the Budweiser spot called ‘Bridge’. A bridge in a small town is out. It wouldn’t matter but there is a Budweiser delivery truck on the other side so it does matter. A lot, actually.

SuperBowl 2010 Google Commercial: Parisian Love
SuperBowl 2010 Google Commercial: Parisian Love

Google has also presented their commercial during the Super Bowl this year. It tells a story of life and love in Paris just by searching the net with Google. The story starts with searching for studies abroad and ends with searching of information about how to build a crib.

SuperBowl 2010 Cars.com Commercial: Timothy Richman
SuperBowl 2010 Cars.com Commercial: Timothy Richman

As previous year, this year Cars.com had their commercial shown at the SuperBowl. This one shows a story about Timothy Richman who from an early age was very smart and confident person. But as the rest of us, he got nervous when he needed to choose the right car for himself

SuperBowl 2010 Coca-Cola Commercial: Hard Times
SuperBowl 2010 Coca-Cola Commercial: Hard Times

Another Coca-Cola commercial that was shown during the Super Bowl 2010 is called ‘Hard Times’ and features very well know characters from the Simpsons. Coca-Cola spreads happiness even in the chaotic and dynamic world of the Simpsons.

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