? 2010 February
Creative campaign from Philips: Parallel Lines
Creative campaign from Philips: Parallel Lines

After winning Grand Prix at Cannes for the much admired Carousel work, Philips has launched a new inspiring campaign "Parallel Lines" which is also focused on movies.

13th Street Commercial: Last Call
13th Street Commercial: Last Call

A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary.

Drench Commercial: Mr. Memory
Drench Commercial: Mr. Memory

Drench, a bottled water brand in the UK has launched a new interesting TV commercial featuring, as they say, world’s smartest pet, a goldfish called Mr. Memory. The commercial shows how the goldfish is put in a home-made maze to see if it can make through it and find a way out.

Orange Commercial: Triple Internet Package
Orange Commercial: Triple Internet Package

Orange has launched a new TV commercial promoting their triple Internet package for your laptop, cell phone and home. The commercial itself doesn’t show anything even close to the Internet or the features of the new Orange package. What it does show is a story about three boys who are grown in a farm.

Tropicana Commercial: Arctic Sun
Tropicana Commercial: Arctic Sun (1)

If you show sun in your commercial for those who are used to seeing it everyday, they probably will not be interested at all. But if your brand is related with sun and your commercial is all about sun and light, it must reach those who don’t see sun that often.

Skoda Octavia RS Commercial: Foot Envy
Skoda Octavia RS Commercial: Foot Envy

Have you ever thought that one of your feet might be jealous to the other? Why? Well, one of the reasons might be that your right foot gets a chance to push the accelerator pedal of a fast car while the left doesn’t.

Integrity Commercials: Skills Challenge
Integrity Commercials: Skills Challenge

Usually, when promoting tools, the commercials give only facts and numbers because that’s what interest the potential buyers. But these new commercials from Integrity went a step further. In the videos they don’t give any specific characteristics about the tools, they just show how guys in constructions are having fun.

Samsung Mobile Explorers
Samsung Mobile Explorers

Samsung has launched an interactive ad campaign related to the winter Olympics in Vancouver. They send five teams of mobile explorers to Vancouver to show people what is it like to be in the city where the Olympic games are happening. The explorers document their daily non-stop adventures and share then on the Internet.

Audi A3 2010 Green Car Commercial
Audi A3 2010 Green Car Commercial

Hybrid cars are considered to be the friendliest cars for the environment. But this year Green Car Journal announced that the Green Car of the Year is the new Audi A3 diesel. For a diesel car to beat hybrids and win this award is quite big achievement.

Nissan Commercial: We Make Them Better
Nissan Commercial: We Make Them Better

Nissan has launched a new commercial which promotes both their brand and a new model named ‘Leaf’. The spot starts with showing the most famous Nissan cars that they produce now, such as 350 Z, Pathfinder, Murano, GT-R. And only in the end of the commercial they show their new electric car called ‘Leaf’.

Nike Commercial: Human Chain
Nike Commercial: Human Chain

Nike has launched a new TV spot called ‘Human Chain’. It features many famous athletes such as Lance Armstrong, Maria Sharapova, LaDanian Tomlinson, Rampage Jackson and others. The commercial follows the same concept Nike has been using in their commercials for years.

Alfa Romeo MiTo: Pulse Experiment
Alfa Romeo MiTo: Pulse Experiment

Alfa Romeo along with BBDO in Tel Aviv came up with an idea how to present their new model MiTo. This car is supposed to be very exciting both to look at and to drive it. So the idea of the new campaign was to see exactly how exciting is the new MiTo.

Volvo Safe and Style Campaign
Volvo Safe and Style Campaign

In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.

Heineken Commercial: Beer Gloss
Heineken Commercial: Beer Gloss

Since the Valentine’s Day is almost here, some companies have launched ad campaigns offering some gift ideas or just feature some romance. Heineken is not an exception. This company has presented quite an interesting TV commercial which promotes a new beer flavored lip gloss

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