? 2009 November

Nescafe Commercial: The Ring
Nescafe Commercial: The Ring

Coffee usually helps us to wake up in the morning or just to get some energy to work. Nescafe with their new TV ad called “the ring” is suggesting us another purpose to drink coffee for. That is, to get some great ideas or, if we put it simple, to start thinking.

J.C. Penny Commercial: Return To The Doghouse
J.C. Penny Commercial: Return To The Doghouse

The J.C. Penny’s new commercial shows a series of situations where men with some misdoings are sent to the doghouse to be reviewed by the board of women. Usually, they don’t regret or understand why they are being reviewed so the punishment doesn’t end. But this one guy founds a way to get released.

Sony Ericsson Commercial: Raining Music
Sony Ericsson Commercial: Raining Music (1)

Sony Ericsson presented new service – PlayNow plus. To promote it, they created a multichannel global campaign. The idea whole campaign is that music is everywhere in the air.

Garmin Holiday Commercial
Garmin Holiday Commercial (1)

Garmin, the GPS devices manufacturer, has launched their new TV commercial for the holiday season. The idea of it is that you could buy something useful from Garmin to basically everyone.

James Boag’s Pure Commercial: The Island
James Boag’s Pure Commercial: The Island

The new TV spot for super-premium beer called James Boag's Pure has been launched. The tagline “From the only place it’s possible” was chosen because to make this beer they are using some ingredients that can be found only in Tasmania.

Mercedes-Benz G-Class Commercial: Fireworks
Mercedes-Benz G-Class Commercial: Fireworks (1)

To celebrate 30th anniversary of the Mercedes-Benz G-class, they presented a new TV commercial. This model was always known for its good off-road driving characteristics so the best way to remind this fact one more time was to create an ad where it would be shown how well G-Class Mercedes handles difficult roads.

Interstate Batteries Commercial: Pinball
Interstate Batteries Commercial: Pinball

During cold winters, having a reliable car battery becomes especially important. One of the situations when you might need to have a good battery to be able to start your car instantly is shown in this new Interstate Batteries TV commercial.

Guinness Commercial: Slide
Guinness Commercial: Slide

The new Guinness commercial shows how a pint of beer travels a dangerous trip from a bar through the city and arrives just in time to a guy who is in the middle of negotiation with his boss.

Canon Commercial: Freeze Tag
Canon Commercial: Freeze Tag

A new Canon TV commercial shows how a group people play freeze tag game but instead of touching each other they are taking pictures. The ad doesn’t promote any particular Canon model or service but it definitely helps to build an attractive Canon brand image.

Panasonic Vacuum Cleaner Ad: Dust
Panasonic Vacuum Cleaner Ad: Dust

Usually, to promote vacuum cleaners, companies give lots of boring numbers and technical features but they hardly impress the target market which is, of course, mainly housewives. Panasonic came up with a solution how to approach the housewives in a simple and appealing way.

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