Monthly Archives: October 2009

Volkswagen Viral Campaign: The Fun Theory

Volkswagen Viral Campaign: The Fun Theory

New Volkswagen viral campaign "The Fun Theory". They took three basic activities like recycling glass bottles, using stairs and throwing trash in the trash can and made them fun to do. The result was that people started doing things more when they had fun doing them.
University Of Alabama Ad Campaign: Touching Lives

University Of Alabama Ad Campaign: Touching Lives

The University of Alabama launched an advertising campaign with a slogan “Touching Lives”. The campaign is based on the idea that every individual can change the world. The campaign is mainly aimed at young people who are still choosing a way in their lives.
Ramon Rubial Fundation Commercial: Flags

Ramon Rubial Fundation Commercial: Flags

TV commercial for Ramon Rubial Fundation aimed at Spanish people living abroad. The goal of this campaign is to inform that no matter in what country you get into drugs, that country can become a prison for you.
Vaseline Sheer Infusion Commercial: Amazing Moisture

Vaseline Sheer Infusion Commercial: Amazing Moisture

A TV commercial for the new Vaseline Sheer Infusion body lotion featuring acrobats who perform an aerial ballet in white suits and diving gently through seemingly hard surfaces. This scene illustrates how the body lotion works across all layers of the skin.
Boston Celtics Marketing Campaign: Reloaded

Boston Celtics Marketing Campaign: Reloaded

The Boston Celtics are gearing up for a new basketball season, and a new TV ad and marketing campaign for the team is also ready to go. Their new marketing campaign launched Opening Night of the Celtics season, October 27. The campaign, themed: “Reloaded” began with a TV commercial.
The Kosovo Nation Branding Campaign: The Young Europeans

The Kosovo Nation Branding Campaign: The Young Europeans

The Kosovo government launched a branding campaign with a slogan "Kosovo: the young Europeans". The goal is to change the image of Kosovo as poor and war-torn country to young, peaceful and beautiful country where people are building their future together.
Upstate University Health System Rebranding Campaign

Upstate University Health System Rebranding Campaign

The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years. Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign.
Heineken: Green is the new black

Heineken: Green is the new black

The new Heineken environmental program is not only a eco-friendly initiative but also an on-going, self-sustainable advertising campaign. Heineken created a re-usable grocery bag out of the non-recyclable material from Heineken billboards.
Stimorol Air Rush commercial: New guy

Stimorol Air Rush commercial: New guy

The new Stimorol TV commercial for their new product - Air Rush chewing gum featuring a new guy in the office who has 'something about him'. And that something is the new Stimorol chewing gum which literally blows everyone away.
HTC Global Advertising Campaign: YOU, Quietly Brilliant brand

HTC Global Advertising Campaign: YOU, Quietly Brilliant brand

HTC Corporation, a global smartphone designer, launched a global advertising campaign that is based on HTC's new "Quietly Brilliant" brand positioning. HTC's first global advertising campaign YOU and features the tagline, "You don't need to get a phone. You need a phone that gets you."
Save The Children ad series: Thing Of The Past

Save The Children ad series: Thing Of The Past

Advertisement series for Australian division of Save The Children organization. The advertising campaign includes outdoor and print adverts. the goal is to raise awareness of child abuse, slavery and other serious problems.
Washington Area Women’s Foundation commercial: Be that Woman

Washington Area Women’s Foundation commercial: Be that Woman

TV commercial for Washington area woman's foundation proves that for an ad to catch one’s attention is enough have a powerful and appealing message. Using only simple animation minimalistic music this ad tells an emotional story about a woman struggling in her life.
Cadbury Commercial: Dogs in car

Cadbury Commercial: Dogs in car

Latest Cadbury commercial issued by Cadbury in Australia as part of its campaign And A Glass Half Full Productions. The commercial, titled “Dogs in car”, a number of different dogs riding in a Lamborghini on a race track with their heads stuck out the window with a focus on the blissful expressions. Nothing more.
Red Bull Soapbox Race Guerilla Campaign in Israel

Red Bull Soapbox Race Guerilla Campaign in Israel

New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. Because the event is a non-motorized vehicle race, that emphasizes the creativity of the vehicles, Avraham advertising agency in Israel, decided to go for a guerilla campaign that will bring attention to the fact that the audience is [...]