Dallas ADDY Awards and advertising agency The Richards Group have released a brand new campaign for 2013 just recently.
The creatives continue to develop an-idea-is-like-a-baby storyline. The first video is hysterical: see what happens after three years, when a creative cannot let go his idea. ADDY offers to make an exchange: Trade Your Baby for a Trophy!
Watch the videos and have a good laugh.
Agency: The Richards Group, Dallas, USA
Creative Director: Chris Smith
Art Director: Lori Wittig
Copywriter: Jeff Hodgson
Director: Gina Grande, Region-C Films