Dacia and advertising agency Publicis Conseil have released this brilliant spot recently.
The commercial promotes brand new Dacia Duster. The creatives therefore drew an analogy with the famous Queen’s song “Another One Bites the Dust”. Except that this time it happens to be Duster. See people singing this rearranged song while the car passes them by.
Watch the video and have a good laugh.
Agency: Publicis Conseil, France
Executive Creative Director: Marcelo Vergara
Art Director: Kamal Bhatnagar
Copywriter: Marcelo Vergara
Account Managers: Stéphane Gaillard, Boris Langlois, Elodie Orosco, Cécile Cuzin, Bastien Wojciechowski, To-My Truong-Cong
Strategic Planning: Christel Engelvin
TV Producers: Pierre Marcus, Nathalie Levincent / Prodigious
Production Company: Partizan
Director of Photography: Alex Lamarque
Producer: Jules Dieng
Post-production: Vincent Bordier, Pierre Brière / Prodigious
Business Affairs: Carlos Serrano, Till Buisson, Jeanne Rault
Sound Design: Emmanuel Rambaldi