Cuprinol and director Suthon Petchsuwan have released this humorous video ad recently.
The spot features a guy, who is awoken by a baby’s cry early in the morning. However, it is not the real baby he has to take care of. It is his garden – forgotten and demanding attention. The creatives have pulled off a really funny story.
Rob Ward from Strategy at 18 Feet & Rising said: “Cheer it up’ repositions the category from a boring, brown chore to a colourful, emotional reward that encourages the nation to bring out the best in their gardens.”
Watch the video and have a good laugh.
Client: Kathryn Ledson, Senior Marketing Manager
Creative Director: Anna Carpen
Creatives: Anna Carpen, Stephen de Wolf, Behrad Taherparvar
Account Director: Adrienne Little
Strategy: Rob Ward
Agency Producers: Emily Hodgson, Julia Methol
Director: Suthon Petchsuwan
Producer: Hugh Bacher
Post Production: Mum Films
Media Planning/Buying: Mediacom
Production: TWC Films