The intriguing television ad is the first major Australian amplification of Cadbury Dairy Milk’s Joyville platform. It also is part of the bigger marketing campaign including advertising, experiential, PR and digital elements. Commercial is developed by Saatchi & Saatchi Sydney.
There is a magical land that produces Joyville. It is represented by seniors taking their way off to the Cudbury land of real taste. This special place gathers chocolate lovers from all over the world, where milk is stored in hillsides and chocolate is transported via purple pipelines and delivered by purple vehicles of all shapes and sizes.
It is said that Joyville is a land of joy that spreads all around the world in the pack of tasty chocolate.
Watch the video that will take you to Joyville.
Agency Saatchi & Saatchi Sydney
Director Joakim Reveman
Executive Creative Director Damon Stapleton
Creative Director Matt Gilmour
Art Director Wassim Kanaan
Copywriter Jon Burden
Producer Holly Alexander
Producer Michael Manacop
Executive Producer Ian Fowler
Executive Producer Holly Alexander
DoP Tim Maurice-Jones
Group Account Director Alex Carr
Sound Studio Nylon
Agency Producer Llew Griffiths
Post production Heckler
Editor Bernard Garry
Music Elliot Wheeler
Production Designer – John Beard
Production House – Radical media
Media – Carat
PR – Royce