In order to demonstrate the outstanding performance of its grooming regimen Gillette produced a big painted billboard in New York City with Yankees star Derek Jeter. The billboard is being repainted daily to reflect the various stages of men’s grooming. Derek Jeter firstly will be seen with stubble, then with shave prep, and finally with his famous shaven face – a three-day cycle that will be repeated through March 6.
Derek’s face on poster was painted by two painters, who have experience of over 45 years including painting fences. His painted face is about 20 feet wide. Check out video and photos below.
Released: February 2011
Advertiser: Procter & Gamble
Agency: BBDO New York
Country: United States
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Directors: Raj Kamble, Paul Vinod
Production Company: 24DP
Director / Editor: Adam Witten
Producer: Chelsea Tillet