Cravendale Commercial “Cats with Thumbs” by Wieden + Kennedy London

Cravendale Commercial “Cats with Thumbs” by Wieden + Kennedy London

Wieden + Kennedy London with Ulf Johansson introduce a new campaign for Cravendale “Cats with Thumbs”. They posed the question “Why do cats stare when you’re pouring milk?” and imagine the scenario on what might happen if cats were to grow opposable thumbs.

The spot stars a number of cats preparing themselves to try to get to the Cravendale milk they love. The cats perform a range of human-like tasks with their evolved thumbs – they file their claws, knit, read “The Art of Military Strategy” and click their fingers, West Side Story-style! See video after the jump.

Bertrum, the lead cat in the film, can also be followed on Facebook or Twitter. Bertrum is a cat with thumbs. He’s a pro-active genius, trapped in the body of a cat. Who’s interests include chess, cricket, martial arts (traditional), and world domination.

Cats with Thumbs

Cats with Thumbs

Cats with Thumbs

Released: March 2010
Advertiser: Cravendale
Agency: Wieden + Kennedy London
Country: United Kingdom

Full Credits:
Agency: Wieden + Kennedy London
Creative Directors: Sam Heath and Chris Groom
Creative Team: Freddie Powell and Hollie Sayers
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Media Planning: Carat
DoP: Steve Keith Roach
Production Company: Smith and Jones Films Ltd
Director: Ulf Johansson
Production Company Producer: Philippa Smith
Offline Editor: The Whitehouse
Editor: Russell Icke
Post Production Co: MPC
Post Production Producer: Josh King
Lead Flame/VFX Supervisor: Kamen Markov
Assist Flame: Richard McKeand
Assist Nuke: Ryan Hadfield
Assist Nuke: Heather Goodenough
Assist Nuke: Neil Griffiths
Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Sound Studio: Wave London
Engineer: Jack Sedgwick
Music: Tonic Music
Composer: Multiverse

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