Craftsman Tools Commercial: Music Experiment

Craftsman Tools Commercial: Music Experiment

Craftsman Tools with Young & Rubicam Chicago has made an interesting experiment which turned out to be their new commercial. They created a music composition using only sounds made by Craftsman tools. It was mixed and edited by famous musician, composer, producer and animator from Israel Kutiman.

Credits:
Agency: Young & Rubicam Chicago
Client: Craftsman
CCO: Ken Erke
Copywriter: Brad Harvey
Art Director: Ryan Boblett
Director of Integrated Production: Brian Smego
Producer: Luke Rzewnicki
Director: Alex Fendrich
Production Company: Capgun Collective
Editor/Sound Designer: Kutiman

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