Corona beer, a brand of pale lager owned and produced by Cerveceria Modelo in Mexico, to celebrate the arrival of spring surprised passers of the City of Buenos Aires (Argentina) with a bottle of 3 meters high composed entirely of colorful flowers.
The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.
Advertising Agency: Woonky Buenos Aires, Argentina
Creative Directors: Tomás Wells, Marcelo D’Abramo
Art Director: Siro Rodriguez
Copywriter: Nacho Lemus
Illustrator: Gastón Quevedo
Photographer: Gastón Quevedo
Account Director: Marcelo D’Abramo
Account Executive: Ainhoa Rigabert