LOLA introduced the European campaign for Cornetto Enigma. The agency´s funny video, which has a teddy bear as the main character, invites the consumer to show his or her soft side.
In the commercial, after tasting Cornetto Enigma ice cream, guy turns into a cute teddy bear and has fun with his girlfriend in the sunny beach.
According to the creators, the campaign is supposed to encourage teenagers to show their soft side, just like the teddy bear which stars in the campaign, whose softness makes him irresistible.
Check out this amusing video and tell us what you think.
Advertiser: Unilever Ice Creams
Product: Cornetto Enigma
Approval: Federico Giesenow, Claudia Trazza, Ben Curtis, Ozlem Birkalan, Fabrizio Usai
Chief Creative Officer: Jorge López
Creative Director: Max Bostad, Eduardo Martinez Gil
Copywriter: Max Bostad, Eduardo Martinez Gil, Jorge López
Art Director: Max Bostad, Eduardo Martinez Gil, Jorge López
Account Team: Daniele Cicini, Luciana Midori, Aitziber Izurrategui, Alexandra Armstrong
Strategic Planner: Marcia Lorente
Head of TV: Hector Palacio
Producer: Elena Carrasco
Production House: Garlic
Director: Marcelo Burgos
Executive Producer: Álvaro Gorospe
Operator: Rob Malpage
Editor: Pablo Plant
FX: Emilio Pérez
Soundtrack: “Only Man”
Author: Audio Bullys
Music Production: ASK