CoorDown Video: Integration Day

CoorDown Video: Integration Day

CoorDown and Milan’s creative agency Saatchi&Saatchi have launched a new campaign.

The campaign presents an initiative – the integration of people with Down Syndrome. The video was launched on the 21st of March – the Down Syndrome day. The campaign came up with an incredibly creative and original idea – the people with the syndrome was invited to replace actors and famous TV announcers on the television. They got a chance to act in the commercials or participate in a TV show instead of the well known people.

Watch this video and tell us what you think about the campaign.


Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Head Of TV: Raffaella Scarpetti
Art Buyer: Rossana Coruzzi
Supporting Creatives: Antonio Gigliotti, Micaela Trani, Nico Marchesi, Riccardo Catagnano, Davide Vismara
Account Managers: Silvia de Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D’Anselmo, Raffaella
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures
Directors: Luca Maroni, Bosi E Sironi, Nadia de Paoli, Xavier Mairesse, Jose Pratt, Leone Pompuc
Photographers: Davide Bodini, Mecanique Generale, Matteo Cremonini, Platinum, Boudwjin Smit, Lorenzo
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Producer: Erica Lora Lamia, Silvana Gabelli, Sabrina Sanfratello, Ella Elliot, Alberto Greco/L
Web Development: Silvio Coco, Dario Cataldi
Press Office: Rachele Dottori

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