Comedy Central Commercial: Siesta

Comedy Central Commercial: Siesta

Comedy Central and advertising agency Wieden+Kennedy have made hilarious video entitled “Siesta”.

The creatives made this mockumentary video, presenting the Siesta World Cup. So far, only Latinos have won it. What does it take to win? The ability to quickly fall asleep and to stay asleep in any loud circumstances. The video is really hilarious and is a must see.

“The idea is simple: Make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100 percent humor,” said Guillermo Vega, W+K Sao Paulo’s executive creative director.

Watch the video and have a good laugh.


Agency: Wieden+Kennedy, São Paulo, Brazil
Executive Creative Directors: Icaro Doria, Guillermo Vega
Copywriter: Hernan Rebalderia
Art Director: Santiago Dulce
Agency Producer: Endy Hedman
Creative VP: Sean Saylor
Creative Director: Hernan Damilano
Account Supervisor: Paula Obata
Planner: Tiago Pereira
Production Company: Hungry Man
Director: Bryan Buckley
D.O.P.: Scott Henriksen
Editor: Carlos Arias
Editing Company: Rock Paper Scissors
Executive Producer: Dan Duffy
Producer: Mino Jarjoura
Post-Production: The Mill
Music: Beacon Street Studios
Sound Design / Arrangement: Charlie Keating
Voice Over: Heard Cityse

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