Colgate and advertising agency Y&R from Brazil have made this hilarious advertisement campaign.
The campaign, promoting dental floss, includes three images. It looks like a normal couple picture for a memory. Nevertheless, something is wrong. Take a closer look. The titles on the prints say: Not even that missing ear gets more attention than mouth without care. Not even that extra hand gets more attention than mouth without care. Not even that six-fingered hand gets more attention than mouth without care.
See the prints below and have a good laugh.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Renato Butori
Copywriters: Fabio Victoria, Pedro Bullos
Photographer: Bruno Cals
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko