A spot from Crispin Porter + Bogusky and Coke Zero shows execution like no other.
A young man is facing his execution. He is ought to ask one wish. He asks for a drink and gets Coke Zero which inspires him to outsmart a firing squad using word ‘and’. Finally he manages to escape due to Coke Zero’s inspirational taste. Fun and adventurous video about smart hero.
It is part of a Coca-Cola’s campaign. The commercial ties up with a forthcoming movie Battleship.
Watch it and tell us if you liked it.
AGENCY Crispin Porter + Bogusky
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTORS: Dave Schiff / Alex Burnard
CREATIVE DIRECTOR: Matt Fischvogt / Tom Hauser / Vlad Ivangorodsky
ART DIRECTOR(s): Asan Aslam
SR. COPYWRITER(s): Peter Majarich
SR. INTEGRATED PRODUCER(s): Sloan Schroeder
PRODUCER: Katie Porter
PRODUCTION COMPANY: Smuggler
DIRECTOR: Guy Shelmerdine
EXECUTIVE PRODUCER: Bryan Carmody, Patrick Milling-Smith
LINE PRODUCER: Jay Shapiro
DIRECTOR OF PHOTOGRAPHY: Matty Libatique
POST PRODUCTION: The Mill
POST PRODUCTION PRODUCER: Adam Reeb
EDITORIAL COMPANY: Stitch
EDITOR: Andy Sawyer
ASSISTANT EDITOR: Adam Wood
TELECINE: The Mill
MUSIC/SOUND DESIGN: Comma Music
AUDIO/MIX: POP Sound
COMPOSER: Larry Pecorella
SOUND DESIGN COMPANY & CITY: Dynamite Laser Beam, Los Angeles
SOUND DESIGNER: Chris Eagleton, Tyler Hayden
ACCOUNT DIRECTOR: David Corns
MANAGEMENT SUPERVISOR: Christopher Schneider
CONTENT SUPERVISOR: Jessica Toddy
CONTENT MANAGER: Kerstin Ulf
ASSISTANT CONTENT MANAGER: Josh Lybarger