Leo Burnett released a new campaign for Cocaine Unwrapped entitled “The Machine” to reveal the damages of cocaine business.
The short video raises awareness about a harmful cocaine use. First of all, it does not only damage the health of people who are using it. It causes the bloody wars between the drug mafia and government in Latin America. A lot of innocent people are being killed because of it. The expressive video with a giant robot raises understanding of how cocaine consumption in UK affects Latin America.
Watch the video and tell us what you think about it.
Agency : Leo Burnett London
Creatives : Guy Moore & Tony Malcolm
Exec Cr Director : Justin Tindall
Agency Producer : Ben Catford
Production Company : Stink
Director : Tomek Bagiński
Exec Producer: Edward Grann
Producer : Sally Rigg
Post House : MPC
Editing House : Cut and Run
Editor : James Rose
Music : Tam Nightingale
Sound Design : Marcin Kardach
Final Cinema Mix: Gary Turnbull @ Grand Central