Coca-Cola and advertising agency Leo Burnett have released a new exciting campaign just recently.
The brand will release bottles with 150 popular names! The personalised bottles will be displayed on the shelves across the country this summer. Make sure to get one for yourself or your loved ones.
“This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them“, Caroline Cater, operational marketing director for Coca-Cola Enterprises, said.
See the videos and tell us what do you think about the initiative.
Agency: Leo Burnett