Coca-Cola and advertising agency Ogilvy & Mather from Shanghai has released this beautiful campaign recently.
The ad unites people and celebrates friendship. Photographer Kurt Tang is out on the streets of Guangzhou and tries to find out if friendship can happen between strangers. From the photographs it seems very likely that it can. What do you think?
Watch this beautiful initiative and share your thoughts.
Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Directors: Sean Sim, Francis Wee
Creative Director: Golf Nuntawat
Client Supervisors: Richard Cotton, Victor Vieira, Ming Alterman
Art Director: Jasphine Chew
Copywriter: Sean Sim
Photographer: Kurt Tang
Account Directors: Martin Murphy, Oli Goulden, Anita Beveridge
Public Relations: Fengmei Liang, Xiufan Huang, Qingxin Li, Lisha Deng, Yanyan Wu
Agency Producer: William Huen
Production House: Carrot Films
Director: William Dhawan
Producer: Steven Ng