CNCT National commitee against tobacco) and advertising agency Havas 360 from Rennes have released an affective print campaign lately.
The images show, what price people are paying for smoking. It is as if everybody has to pull a heavy weight with them everywhere.
The title says:
Tobacco weighs annually 47 billion Euro on French society.
See the prints below.
Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-hélène Versini
Photographer: Stéphane Barbato