The largest and most important UN climate change conference in history opened today in Copenhagen. 192 countries are participating in this event so it needed an ad campaign matching the significance of the conference.
The outdoor ads were put in Copenhagen airport to greet the arriving people and inform them about the event and why it is important. The ads show older faces of the most famous world leaders with quotes “I’m sorry. We could have stopped catastrophic climate change… We didn’t.” The goal of these ads is to prompt the conference guests to act now because, otherwise, after some years if asked about the climate change they would only be able to apologize.
The people in these ads: Angela Markel, Barack Obama, Dmitry Medvedev, Donald Tusk, Gordon Brown, Jose Luis Rodriguez Zapatero, Kevin Rudd, Luiz Inacio Lula Da Silva, Nicolas Sarcozy.
Advertising Agency: Arc Communications, UK
Concept/Idea, Creative Direction, Design: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management and Media booking: Christina Koll
Airport photos: ©Christian Aslund/Greenpeace