Citroën C4 and advertising agency H from Paris have released this dark humor video spot.
The spot depicts a danger, which comes from under the water. A huge shark is attempting to devour a poor surfer. However, he manages to escape. And just after he thought he was finally safe, a golf ball hit him in the head. The danger does not necessary come from where you expected.
Watch the video and have a good laugh.
Agency: H, Paris, France
Creative Director: Gilbert Scher
Copywriter: Eric Galmard
Art Director: Pietro Sotgia
Assistant Art Director: Pierre Laisne
TV producer: Christopher Thiery
Director: Peter Thwaites