Citroën and advertising agency Les Gaulois have released this hilarious video spot.
The video features a dad, who has been overwhelmed by the parenthood. His three kids always need his attention and help. The creatives demonstrate that by literally hitching all three children on his neck as he is trying participate in various fun activities. However, he cannot relax fully. Fortunately there is one thing though, which he can enjoy for himself.
Watch the video and have a good laugh.
Agency: Les Gaulois
Director: Steve Rogers
Creative Director: Gilbert Scher
Creative Director: Marco Venturelli
Creative Director: Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz