Publicis Conseil continues the series of funny commercials for Orange. This time, a video directed by Xavier Giannoli promotes Cineday, which gives away Orange customers a free movie ticket every time they buy one on Tuesdays.
The spot is called “Creature”. It features a legendary French actress real beauty Catherine Deneuve. The commercial takes place in the living-room where Catherine comes and talks to a bull-human monster as if there was nothing strange bout it. The monster is even more hideous compared with an amazing movie star. Nevertheless the suspense takes its highest point when she invites him to bed. See what happens next.
The video’s idea is that you can not choose your life partner but you definitely can choose your cinema partner. Since its launch on the 10th May 2011, about 1 million people have already shared a movie with someone close to them, thanks to Cineday. That makes 500 000 free tickets given away.
Watch this funny, suspense kind of video yourself.
Director Xavier Giannoli
Executive Creative Director Olivier Altmann
Creative Director Olivier Altmann
Copywriter Patrice Lucet
Art Director Philippe Boucheron
Production company IRENE
Account Director MArie Wallet
Agency Producer Guillaume Delmas
Post-production (WAM): Alain Le Borgne / Quentin Martin
Director of photography: Glynn Speekaert / Thierry Arbogast
Sound post-production (WAM): Laurent Favart / Boris Nicou
Musical composition: Sinclair