Canadian Institute of Diversity and Inclusion together with advertising agency Rethink have released this hilarious video spot.
The Winter Olympics are coming, therefore CIDI celebrates it by reminding that the sports have always been a little gay. To illustrate the claim, creatives have pulled off the short spot, where two athletes are getting ready by getting quite intimate. The video is ironical response to the Russian ban on gays.
Watch the video and share your impressions about it.
Brand: The Canadian Institute of Diversity and Inclusion
Geo: Americas, Canada
Creative Directors: Aaron Starkman, Chris Staples, Ian Grais, Dré Labre
Associate Creative Director: Mike Dubrick
Art Director: Joel Holtby
Copywriters: Mike Dubrick, Aaron Starkman
Broadcast Producer: Monika Ghobrial
Production Company: Topix