This campaign centers around bringing those relaxing Sunday vibes into your working week, by encouraging us all to head home for a midweek Lamb Roast – on which campaign focuses in the other videos.
Sunday. A lazy day for taking a break, relaxing and a long Sunday lunch. Isn’t it a day you’d like to repeat over the other days of the week?
BMF’s joint executive creative directors, Carlos Alija and Laura Sampedro, said: “The creative challenge was to convey the Sunday spirit in a regular weekday through every single element of the ad.”
Check it out and bring the Sunday spirit along!
Agency BMF Australia
Director David Wood
Executive Creative Director Carlos Alija
Executive Creative Director Laura Sampedro
Creative Director Dennis Koutoulogenis
Creative Director Jake Rusznyak
Art Director JJ Winlove
Copywriter Dean Hunt
Copywriter Keith Cox
Account Director Kelly Howard
Post production Heckler
Account manager Sam Heckendorf