In 2012 Chevrolet runs a campaign called “Let’s do this”. Previously it presented stunt videos. Now it is street art documentary.
Watch as a well known street artist Jeff Soto teams up with Chevrolet in a wonderful world-first street-art collaboration. See what an artist and a paint-spraying robot car can make! It is beautiful, exciting and unexpected.
Chevrolet announces that this new car is “up for anything” and will help you discover the world.
Watch this creative documentary type video.
Title “Sonic Anthem”
Agency Goodby, Silverstein & Partners
City San Francisco
Advertiser General Motors Corp.
Brand Chevrolet Business
Sector Cars Language English
Tagline Game Time
Market United States