Chevrolet and advertising agency WmcCann from Brazil have released this hilarious spot recently.
The video features people, in whose work fingers play a major role. An artist, who paints with his fingers, a joiner, who cuts his finger off, a musician and a practitioner, who has no dignity! The voice over speaks with much dignity, however the spot is very amusing. Chevrolet promotes its display, which enables control it all with only a finger touch.
Watch the video and have a good laugh.
Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative Directors: Eric Sulzer, Fernando Penteado
Copywriter: Carolina Markowicz
Art Director: Fabiano de Queiroz Tatu
Agency producers: Nair Bittencourt, Guilherme Passos, Rossana Noceloni
Production Co.: Delibistrot Filmes
Executive Producer: Carlos Guedes
Director: Rafaela Carvalho
Production designer: Fernanda Salloum
DOP: Fernando Oliveira
Editor: Christian Grinftein
Post production: PIX
Audio: Janecy Nascimento
Narrator: João Acaibe