Cheerios and advertising agency Saatchi & Saatchi from New York have released this adorable video ad recently.
The spot features a little boy, who asks his mom if she also used to eat Cheerios in the morning when she was a kid. She says that she did and that this tasty snack hasn’t changed at all. She used to eat it with Nana. The boy figures, that eating Cheerios is like having breakfast with Nana then. Mom gets really emotional. According to the creatives, the video is based on a real story.
Watch the spot and tell us if you liked it.
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
Audio Post: Michael Marinelli, Sonic Union