Cheerios Commercial: Just Checking

Cheerios Commercial: Just Checking

Cheerios and advertising agency Saatchi & Saatchi New York have released this amusing video ad, which has raised a controversy.

The spot features a cute little girl, who asks her mother about Cheerios. Apparently the snack is healthy, so the little daughter decides to help her daddy, who has cholesterol, out. A guy gets a sweet, but purposeless surprise when he wakes up.

What’s even more surprising is that Cheerios had to remove this spot due to racist comments. Apparently, comments are disabled from YouTube by now. However, it seems that there are more lovers of this ad than haters.

Watch the spot and share your opinion about it with us.


Agency: Saatchi & Saatchi New York

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